Collaboration, content and community are the building blocks of the social business. Each of these elements can be combined to create functions that support some social process. Here are a few examples:
Collaboration - Community:
• Peer to Peer Customer Support Communities
• Partner communities
• Crowdsourcing product / service feedback
Collaboration - Content:
• Crowdsourcing contact data
• Crowdsourced (employee) product documentation
• Crowdsourced training material (employee sourced)
Community - Content:
• Product / service issue resolution and support documentation that is the output of a peer to peer support community and is harvested by the business as an addition to its corporate knowledge base.
• Customer loyalty programs
Collaboration - Content - Community:
• Co-innovation on product / service development (could be partner - company, customer - company, supplier - company, etc.)
• Supplier networks
• Partner selling / lead management
These are only a few examples of the many use cases that can be defined using the three C's
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